Moorcroft & Deacons 175 Pottery

Moorcroft pottery, renowned for its exquisite craftsmanship and distinctive hand-painted designs, captivates collectors with its timeless allure, blending artistry and heritage in each unique piece.

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Moorcroft has a rich heritage and is celebrated for its handcrafted excellence that continues to enchant with its timeless artistic beauty.

At Deacons Jewellers, we have a selection of collectable Moorcroft pieces to discover in-store including the King Charles III Coronation pottery.


What makes Moorcroft pottery unique?

Moorcroft pottery is known for its handcrafted quality and distinctive tubelining technique, where skilled artisans create raised outlines before hand-painting intricate designs.

How can I identify genuine Moorcroft pottery?

Look for the Moorcroft impressed signature and the specific year mark on the base. Genuine pieces also exhibit the characteristic "William Moorcroft" or "W. Moorcroft" signature.

Are Moorcroft pieces limited edition?

Yes, Moorcroft produces limited edition pieces, often with a set number of items created. These limited editions can add to the collectible value of the pottery.

How do I care for my Moorcroft pottery?

Moorcroft pottery should be handled with care to avoid chips or cracks. Clean with a soft, damp cloth and avoid abrasive cleaners. Display in a location away from direct sunlight to preserve the vibrant colors.