TAG Heuer at Deacons
TAG Heuer embodies the Swiss avant-garde since 1860. Nestled in La Chaux-de-Fonds, in the Swiss Jura Mountains, the Maison has never ceased to redefine watchmaking. Since its game-changing oscillating pinion introduced in 1887, TAG Heuer continues to craft unique, groundbreaking inventions, where cutting-edge technology combines high-performance and accuracy. We invite you to explore our legacy, through our timepieces and innovations.
Considered one of the best drivers of all time, Ayrton Senna embodies this quest for perfection and performance. His three Formula 1 world championships in 1988, 1990 and 1991, his 41 Grand Prix victories and his 65 pole positions. A true legend and a charisma that went beyond the paddocks. See TAG Heuer’s full Formula 1 collection
Tag Heuer Collections
Steve McQueen wearing the Monaco
The King of Cool who remains an icon for TAG Heuer. Steve McQueen breaks the screen in famous film "Le Mans" with his steel blue eyes and his TAG Heuer Monaco on his wrist. An eternal icon who loved to seduce and push the boundaries. See TAG Heuer’s full Monaco collection.
Enquire about Tag Heuer at Deacons
Start your TAG Heuer Journey with our helpful and friendly team at Deacons. Visit our modern showroom to view the range in person and see all options available to you.