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Who are Longines?
Founded in 1832 by Auguste Agassiz, Longines is a Swiss watchmaking company who have been creating exceptional timepieces that are built with expertise, tradition and elegance. Longines have developed to become one of the world-leading Swiss watch brands, and have played a pioneering role in many timekeeping and technological breakthroughs. Longines is known for consistently displaying their key characteristic of elegance throughout all collections, as well as having a strong presence in the world of sporting events, such as the Commonwealth Games. Discover Longines watches online at Deacons Jewellers Swindon.
The development of Longines
Since their beginning in 1832, Longines has built a strong heritage and legacy in the watchmaking industry. Over time, Longines has produced a wide variety of high-beat chronographs, stopwatches, chronometers and other timekeeping instruments. The first Longines chronograph was developed in 1878, and quickly became very popular with equestrian sports enthusiasts.
By 1912, Longines had already shaped the history of timekeeping within sporting events by introducing the first timing mechanism to be automatically triggered by an electric wire. This obsession with accuracy has pushed Longines to develop a watch capable of recording up to a millionth of a second. Longines are still producing vital and innovative equipment that is used to meet the timing requirements of many prestigious sports.
Today, Longines remains at the forefront of innovation, ensuring that all of their watch collections offer a combination of tradition, elegance and performance. You can browse both men's and women's Longines Classic and Sports watches online at Deacons Jewellers. Alternatively, you can visit us in our Swindon Showroom to view our range of Longines watches in-person. Get in touch with Deacons today to book your appointment!
Why should I buy a Longines watch?
As a world-leading watch brand, Longines is proud to include the ‘Swiss Made’ trademark on all of their timepieces. This guarantees a standard of quality that has been established over many years, and is today a world-renowned symbol of watchmaking excellence. This Swiss-made label also allows Longines watches to be instantly recognised as reliable, precise and well-built movements. You can be certain that when purchasing a Longines timepiece, you are receiving a Swiss-made, high quality mechanical or quartz watch that is affordably priced, without compromising on standard.
What are the Longines Collections?
With a heritage rooted in Swiss watchmaking excellence, Longines continues to offer a diverse selection of collections that blend technical mastery with enduring style. Discover the five key Longines collections available at Deacons Jewellers Swindon.
Master Collection
The Longines Master Collection is a true reflection of the brand’s heritage in traditional Swiss watchmaking. Introduced in 2005, it has since become a cornerstone of Longines’ identity, combining technical excellence with refined, classical design. Each timepiece in the collection features a self-winding mechanical movement and offers a variety of elegant complications, showcasing the brand’s dedication to craftsmanship, precision, and timeless style. Embodying the values Longines has upheld since 1832, reliability, quality, and attention to detail, the Master Collection continues to represent exceptional value and enduring appeal.
Elegance Collection
Since their early days of producing traditional Swiss timepieces, Longines has always focused on the elegance of its watches. This is a quality that can be found not only within the Longines Elegance Collection, but in all Longines products and within the company values, reflected in their slogan, ‘Elegance is an attitude’.
The Longines Elegant Collection comprises many different models that are the perfect embodiment of the classical design and sleek lines typical of Longines watches. Each Elegant timepiece is available in three sizes, and is fitted with self-winding and mechanical movements, as well as a brilliant array of dial options.
Heritage Collection
The Heritage Collection pays tribute to Longines’ rich legacy in horology. Drawing inspiration from iconic designs of the past, these timepieces merge tradition with modern techniques. From reimagined classics to vintage-inspired models, every Heritage watch tells a story of elegance, innovation, and the brand’s mastery of watchmaking.
Spirit Collection
Inspired by the legendary pioneers of aviation and exploration, the Spirit Collection celebrates the courage and achievements of those who have ventured across air, land, and sea. These watches reflect a unique blend of history and innovation, offering contemporary timepieces with vintage cues that honour the past while embracing the future.
Conquest Collection
Introduced in 1954, the Longines Conquest line was Longines’ first named collection, officially registered with the Swiss Institute of Intellectual Property. While the design and technology have evolved over time, Conquest remains true to its original identity—offering performance-driven watches defined by strength, precision, and sporty sophistication.
Explore the full range of Longines watches at Deacons Jewellers Swindon, where our team will be delighted to assist you in finding the perfect timepiece.
What is Longines' connection to sport?
It was in 1878, with the first chronograph manufactured by Longines, that the brand’s long-lasting and world-renowned involvement in sports’ timekeeping began. Continuing to build on their in-house expertise, knowledge and modern techniques allowed for Longines to gradually build a special relationship with the world of sport. Fast-forwarding to the present day, Longines can now count many years of experience as a timekeeper for world championship events in sport and as partners of leading international sports federations.
Equestrian Sports
Longines deep-rooted passion for equestrian sports dates back to 1869, when the brand created their first, world-renowned equestrian pocket watch that is found to date. It wasn’t long after, in 1878, that Longines also developed a famous 20H calibre chronograph movement which was integrated into and equestrian engraved case.
This watch meant Longines quickly became renowned for event timekeeping and equestrian sports such as horse jumping, racing and events. From the beginning of Longines' involvement in the equestrian world to today, countless competitions have enjoyed the excellence and reliability of their timepieces. Browse Longines Equestrian Watches at Deacons Jewellers Swindon.
Alpine Skiing
Longines' have been involved in alpine skiing since 1933, with their recognition in sports timekeeping leading them to become the Official Partner of the International Ski Federation (FIS). Longines truly embodies the pioneering spirit that constantly pushes these athletes to surpass their own limits. This embodiment is clear to see through the Longines spirit collection, a classic group of watches based on traditional principles that are built with the most modern technology and excellence in mind.
Commonwealth Games
Longines had the privilege to provide all of the timing and scoring equipment for the Birmingham 2022 Commonwealth Games at Alexander Stadium. As Official Timekeeper and Official Partner of the event, Longines were proud to have timekeeping and data handling specialists keeping track of a remarkable 280 sporting events that took place over 11 days. Longines also look forward to supporting even more leading athletes as Official Partner and Official Timekeeper of the Commonwealth Games when the XXIII edition gets underway in 2026 from Australia.
Who are the Longines Ambassadors?
Longines has long partnered with individuals who embody its core values, elegance, tradition, and performance. From the world of film and fashion to sport and equestrian excellence, the brand’s ambassadors reflect its refined aesthetic and commitment to excellence. Among them is Suzy, the award-winning South Korean actress and singer, and Barbara Palvin, the internationally acclaimed model, who both bring grace and sophistication to their careers, perfectly representing the Elegance Collection. Also part of the Longines family is Zhao Liying, the celebrated Chinese actress whose appointment marked the brand’s historic 185th anniversary.
These extraordinary individuals join a distinguished line-up of Longines ambassadors whose influence and achievements continue to elevate the Longines legacy.
Rége-Jean Page
Rége-Jean Page burst onto the acting scene with his Emmy-nominated performance as Simon Bassett, the Duke of Hastings, in the Netflix series ‘Bridgerton’. Establishing himself as an imposing cultural presence, Rége-Jean Page was honoured on the 2021 TIME 100 Next list, the magazine’s annual list of individuals who are shaping the future of their fields and leading the next generation.
With a natural sense of style and a fresh self-awareness, Rége-Jean Page embodies a new expression of the elegance that has always been at the heart of Longines. Discover the Longines Master Collection today.
Jennifer Lawrence
Jennifer Lawrence, an Oscar-winning actress and activist, is another Longines Ambassador of Elegance. While Jennifer’s film roles, such as Katniss Everdeen in ‘The Hunger Games’, ‘Winter’s Bone’, and most recently, ‘Don’t Look Up’, have proved extremely successful, she is much more than just a movie star.
Off-screen, Jennifer Lawrence is a passionate advocate for gender equality and is also on the board of Represent.us, a nonpartisan organisation that is working nationally to pass powerful anti-corruption laws.
This, when combined with elegant yet powerful presence on screen, makes her a fantastic ambassador and representative for the brand.
Kate Winslet
Kate Winslet, the magnificent Oscar winning actress, joined the Longines family in 2010. She built her career by playing film characters that go against classic stereotypes, displaying passionate romance and eccentric individualism.
In June 2017, during her visit to the Longines' headquarters, Kate Winslet presented her choice of an exclusive, and very limited, new Longines timepiece - The Flagship Heritage by Kate Winslet. Three of the models created were auctioned for the benefit of the Golden Hat Foundation, with the first timepiece belonging to Kate Winslet herself and the second being kept in the Longines museum.
Edouard Schmitz
Recently, Longines were thrilled to welcome Swiss showjumping rider Edouard Schmitz to its family of esteemed ambassadors and equestrian testimonials. With a combination of the determination and desire to constantly set new standards in his discipline, much like the mission of Longines, Edouard Schmitz stands for a new generation of successful young riders on the way to the top of showjumping and continues to enhance his already sparkling legacy. Discover all Longines Equestrian timepieces at Deacons Jewellers Swindon.
Longines Watches at Deacons Jewellers
Here at Deacons Jewellers Swindon, we are proud stockists of Longines Watches and have a wide range of mens and womens luxury timepieces for you to try. Take a look online today, or feel free to visit us at our Swindon Showroom. For more information about Longines at Deacons Jewellers, please feel free to get in touch with a member of our team!
