The Deacons Experience

Our Rolex Showroom

Our newly refurbished showroom is located in our Wood Street Swindon store and provides a dedicated luxury space for you to experience Rolex, guided by our expert team.


Our dedicated team in our Swindon official Rolex showroom are fully qualified to help you choose the perfect Rolex watch. Their knowledge, experience and passion for Rolex is unrivalled.

Official Rolex Retailer

We look forward to sharing our wide selection of Rolex watches with you. First class service and aftercare guaranteed.

Our Swindon Showroom

Our Rolex showroom is located within our Wood Street store in Swindon Old Town. Our professional and highly knowledgeable team will be able to advise you on all the characteristics and features of the prestigious Rolex range.

After care for your watch is also provided in-house by our fully qualified Rolex-accredited technicians here in our behind the scenes workshop.

Personal Service

Choosing a luxury timepiece deserves time. A personal approach to helping you choose your perfect watch is the Deacon & Son way.

We welcome appointments at a time to suit you.

Deacon & Son

11-15 Wood Street, Swindon SN1 4AN