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Rotary Watches Limited is an award-winning worldwide brand of classic timepieces. The firm was founded in 1895 by Moise Dreyfuss in the Swiss town of La Chaux de Fonds. Rotary is still owned by the Dreyfuss family and is the oldest family-owned and run Swiss watchmaker.


In 1925, the now famous winged Rotary logo was introduced and after the war the brand developed further, with innovative watches, sophisticated marketing and powerful advertising campaigns.


Rotary timepieces are now sold in over 35 countries throughout the world. Rotary specialises in designing affordably stylish timepieces, blending the ‘old with the new’ and the ‘contemporary with the classic’ to achieve a distinctive range of watches.